Rude Studio Store Opening

As the world came back to ‘normal’ and stores opened their doors again in Summer 2020. The brief was to drive brand love & awareness in a Covid19 era by being bold and trailblazing with an authentic partner, London based desisgn studio; Rude Studios.

3 bespoke prints from Rude Studio were created which featured bold graphic joyful slogans to celebrate the reopening of stores.

These prints were utilised across window schemes, digital screens, all digital owned channels, and gift-with-purchases encouraging customers to come back to their local stores.

Againts the back-drop of mundane message, this campaign was bold, innovative and a postive way to welcome back customers.

Responsibilities included; Content & Partner Strategy | Tone of Voice Development | Project Management and task management | Budget Management | Production management incl. briefing assets | Experiential and Physical Activity Management | Reporting and Analysis