Digital Innovation: Live Shopping

To progress Ted Baker's innovation pillar, we reached a new milestone broadcasting three live shopping events from the London HQ.

Ted Baker was the first fashion brand to launch live commerce in the UK and have seen since other fashion brands begin to follow suit.

Having models and presenters with different body shapes helped to show the looks in 'normal bodies' and drive a strong ROI and high sales from the shows.

A highly commercial and innovative way of story-telling around product.

Responsibilities included; Onboarding and management of Digital Partner | Content & Influencer Strategy | Project Management and task management | Budget Management | Stakeholder Management | Internal Communication Strategy | Reporting and Analysis