ATL Anniversary Campaign

Responsible for Ted Baker’s first ever advertising campaign in the brands 30 year history. From agency appointment to campaign strategy, I led the planning, narrative and launch of the biggest shift in the brands marketing strategy.

The highly impactful ATL amplification included buses, taxis, underground takeovers, We Transfer and fly-postering.

Responsibilities included; Onboarding and management of Agency | Tone of Voice Development | Amplification Strategy | Project Management and task management | Asset Management | Budget Management | Production & Post-production management incl. briefing assets | Experiential and Physical Activity | Internal Communication | Reporting and Analysis