Kojey Radical & Greta Bellamancina for MiB

Each season two new British style icons to produce their unique edit of the MiB / collection, producing individual interpretations that frame the assortment through their eyes.

This gives buyers, press and customers the opportunity to see the collections in uniquely interpreted ways. Looks combined for the mainstream or subculture, celebrating their individual take on British style, producing a rich content ecosystem that will cut through and elevate the brand in the eyes of the industry and customers alike.

SS21 saw Kojey Radical and Greta Bellamancina produce a spoken word piece on what modern Britain means to them.

Responsibilities included; Content & Influencer Strategy | Project Management | Budget Management | Consumer Facing Marketing Strategy | Lead talent conversations, briefings, logistics and social requirements | PR Strategy | Third Party Asset Development | Internal Communications | Reporting and Analysis