Cosmetics Product Launch

Led the launch strategy of Ted Baker’s Cosmetics Collection in Feb 2020.

Underpinned by consumer and market insights, I was responsible for the planning of the consumer launch that was instrumental to the brands expansion plans.

Activity drove a reach of 140M over the launch weekend, 2 key products selling out and one product being nominated for the Sunday Times Beauty Awards.

Responsibilities included; Onboarding and management of PR Agency | Tone of Voice Development | Content & Influencer Strategy | Project Management and task management | Budget Management | Production & Post-production management incl. briefing assets | Lead talent conversations, briefings, logistics and social requirements | Experiential and Physical Activity Management | Reporting and Analysis